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“Our response rate increased by 50% by using InTouch Solutions. They found a way of uniquely positioning our service. ”
-B. C. Chief Marketing officer large home services company

“InTouch Solutions was the only company we could trust to protect our brand image.” – S. A. Executive Director international telecommunications firm

“We’ve had customers call in and tell us how much they enjoyed receiving a message from a world champion boxer. They were truly entertained and we were delighted with the results.” –
A.W. Marketing Category Leader large entertainment provider

"InTouch Solutions was right on target with their advice; the quality and timing of the message was excellent.” --C.S., Candidate (and now Member), Prince William County Board of Supervisors

“We’re saving millions of dollars by driving un- necessary calls out of our live agent call centers.”
P.C. Director International Telecommunications Company

  
     
 
 
Residential Services Company
 
Problem:
How do you double your Return on Investment for marketing campaigns?
One of the world’s largest suppliers of residential home services presented InTouch with this question in the fall of 2004 as they began their marketing planning for the upcoming year. This supplier was disappointed with their response rates on their direct mail campaigns and was looking for a way to drastically improve their ROI.
 
Solution:
InTouch Solutions developed a creative and engaging outbound calling campaign to notify existing customers of a special service offer. InTouch Solutions contracted with award winning copywriters to develop a compelling script and careful consideration was given to selecting a voice talent that adequately represented the brand. Script optimization testing was used to identify the most effective way to communicate the offer and the benefits of the product.
 
The trial proved so successful that local offices could not handle the inbound volume.  After just two days of calling technicians were booked solid for the next two weeks. This residential home service provider has since rolled out a variety of campaigns to more than 60 local offices throughout the United States, and is deploying a nationwide customer satisfaction survey that takes advantage of InTouch Solutions’ outbound and inbound interactive call technology.
 
Benefits:
Dramatically Improved Marketing ROI: Not only were response rates higher, the cost of the campaign was only a 1/10 of the cost of traditional direct mail.
 
A Team of Support: Our client is able to focus on what they do best while InTouch Solutions provides valuable services and support. Our experienced and professional services team handles all script writing, voice talent, do-not-call scrubs and reporting.
 
Flexibility: Our client is able to grow their business by taking advantage of opportunities in the market and can start and stop campaigns with short notice. The volume of calls can scale up and down based on the needs of each local office.
 
Market Testing: InTouch Solutions is able to test multiple scripts on various targeted sample groups simultaneously. Within days, or even hours, the optimal script and group can be selected for the duration of the campaign.
 
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